The most entertaining, sought-after and exclusive Concours d’Elegance. 50 of the best classic cars and 50 of the greatest collectors and fans of vintage & racing cars, together on the spectacular frozen lake at St. Moritz. A celebration of style, elegance and sport encapsulates Fay’s Ad Campaign, echoed in the timeless lines of the 2020/21 Autumn-Winter Collection: an enveloping play of overlays and refined new production techniques, accentuated by the magic atmosphere of The I.C.E.
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Fay was founded in the United States, specialising in the creation of jackets characterised by their four hook fastenings, inspired by American firefighter jackets. The beginning of the 80s saw the brand become part of the Italian luxury brand Tod’s S.p.A. and the dawn of its evolution. Its “double life” philosophy is reflected in its men, women and junior lines, which are sophisticated yet informal - perfect for both business and leisure. A brand that is synonymous with versatile and refined elegance: Fay is an expression of true Italian taste, combining quality, luxury and innovation.